Behr Paint company was planning a series of exclusive factory tour and executive sales events for their commercial clients in the U.S. Many of these clients were major building companies, accustomed to working with wood and similar materials, so we created an invitation that was very tactile. The wood image on this design was lightly debossed throughout to create the illusion that the paper was actually a section of raw wood. The small insert cards were letterpressed to further provide a tactile experience for the invitee.

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The folding shell was printed in bulk and could be used for events in any location by slipping in the location-specific event cards, which were printed in small quantities for each event. Check out the video that shows the whole deal unfolding...